Hotel Revenue Intelligence Blueprint

OTA Commission & Net ADR Leakage Calculator

Online Travel Agencies take 18% to 22% of your hard-earned room revenue. Calculate your exact monthly cash leak and see how much profit you recover with zero-commission direct bookings.

1. Input Your Hotel Metrics

Total Room Inventory 20 Rooms
Average Daily Rate (ADR) ₹2,400
Average Occupancy Rate 65%
OTA Share of Bookings 70%
Blended OTA Commission (MMT, Agoda, Booking) 20%
Your Annual Commission Drain
₹15,72,480 / yr

That is ₹1,31,040 given away every single month!

Direct Booking Shift Opportunity

By shifting just 30% of your OTA bookings to your Staylink WhatsApp Direct Booking Engine, you take home an extra ₹4,71,744 / year pure profit.

Get Your 5-Page Actionable Audit & Direct Booking Roadmap (PDF)

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How Online Travel Agencies Silently Drain Hotel Profits

Most budget and boutique hotel owners look at their top-line revenue report and assume a healthy season. However, Online Travel Agencies (OTAs) such as MakeMyTrip, Goibibo, Agoda, and Booking.com charge between 18% and 22% in base commissions. When factoring in mandatory 18% GST on commissions and promotional rate discounts, hotels routinely surrender over 24% of their gross earnings.

1. Base Commission
18% – 22%

Directly deducted from every room night sold via OTA extranet.

2. GST on Commission
18% Extra

Indian tax law levies GST on marketing services, adding to your cost.

3. Flash Sale Pressure
10% – 15% Off

OTAs demand mandatory mobile/genius discounts to stay on page 1.

The 3-Step Strategy to Shift OTA Guests to Direct 0% Commission

  1. Convert Arriving OTA Guests with Digital e-KYC: When guests arrive from an OTA, provide a QR standee for instant mobile check-in. This legally captures their phone number and consent for WhatsApp updates.
  2. Deploy a WhatsApp Bio-Link Booking Engine: Give returning guests and corporate travelers a 1-click WhatsApp direct booking link offering a 10% direct discount. They save 10%, you save 10% — creating a win-win.
  3. Pre-Stay & Post-Stay Engagement: Dispatch automated Wi-Fi passwords, invoice PDFs, and Google 5-star review links via WhatsApp, building genuine loyalty so they never search for you on MakeMyTrip again.

Frequently Asked Questions

Can I legally offer cheaper rates on my direct WhatsApp than on OTAs? ▼

While OTAs often have "rate parity" clauses on public websites, private member discounts, direct WhatsApp coupons, and value-added bundles (e.g. complimentary breakfast or free late check-out) are 100% compliant and widely used across India.

How does this calculator compute the annual leakage? ▼

Formula: Total Room Capacity × 365 Days × Occupancy Rate × OTA Share % × Average Daily Rate × Blended Commission %.